Introduction
to Business
Marketing
131
Instructor: Mark Bambach
Telephone: 215-751-8728
Email: Contact me through WebStudy email only! The following email is to be used only
if WebStudy is down: mbambach@ccp.edu
No work is to be sent to this email address.
Office: B2-11
Course Description: By studying its role in society generally and, specifically, within
business organizations, students learn the intricacies of marketing. They learn
how marketing strategies are developed and implemented and how a product is
priced, promoted and distributed to influence consumers to buy it. They learn
the uniqueness of consumers and organizational groups and how to develop
successful marketing programs in domestic, international and global settings to
market particular products, services or ideas to those groups while remaining
both ethically and socially responsible.
1. To
enable the student to identify, examined and evaluate the marketing
environment, buying behavior, marketing mix, and marketing opportunities for
domestic and international business.
2. To familiarize the student with the
managerial tools of marketing planning and forecasting, the role of marketing
research, marketing information systems, and applications to the decision
making process.
3. To provide the student with a fundamental
understanding of product development, product differentiation, product life
cycle, pricing strategies and the value of branding and packaging as it applies
to new and existing products.
4.
To enable the
students to identify components of channel strategy, promotional mix, and promotional
strategy as it relates to bringing a product to market or changing its appeal.
5.
Explain the role
of marketing activities as they influence and are influenced by the
uncontrollable economy, government regulations, society, and culture.
6.
Describe the
various classifications of consumer and industrial goods and its relationship
to segmentation using demographic and psychographic information.
7.
Compare and
contrast various consumer motivational forces.
8.
Discuss the role
marketing plays in the economy as well as its importance within the corporate
structure and the broader global environment.
Required Text: Essentials of marketing - a marketing strategy planning
approach, by Perreault,
Cannon and McCarthy, Most current edition, Publisher: McGraw-Hill Irwin. **You can buy this book online or at our
bookstore.** If you purchase the book
online, please make sure you have it available for the first week’s assignment,
as late work is never accepted.
Grading: Grading in this course will be based on the following:
There will be 14 textbook assignments.
Each assignment has a value of 10 points for the course. There are fourteen required forums which have a total
value of 40 points. In addition, there will be a
midterm and final exam each worth 60 points.
Assignments
(14) @ 10 points each...........140
Forums
(14) 40 points Total........40
Exams
(2) @ 60 points each.........................120
Total
points.......................................................300
A =
270 - 300 points
C =
210 - 239 points
D =
180 - 209 points
F =
0 - 179 points
Late assignments will not be
accepted. Assignments are due on the
date stated by the instructor. There will be no make-up tests, assignments, or
forums. Two or more missed textbook assignments can result in withdrawal from
this course. Textbook assignments are due every week. It is your responsibility
to be aware when assignments are due – I will not be sending emails reminding
you when assignments are due!
Tests may be multiple choice, essay, or a
combination of both. Assignments consist of answering the questions at the end
of each chapter. Forums require you to respond to questions posted by the
professor, as well as interacting with other students.
Online
Participation:
Course Schedule
Week
1 Chapter 1
Week 2 Chapter
2
Week 3 Chapter
3
Week 4 Chapter
4
Week 5 Chapter
5
Week 6 Chapter
6
Week 7 Chapter
7
Midterm
Exam (Chapters 1-7)
Week 8 Chapter
8
Week 9 Chapter
9
Week
10 Chapter 10
Week 11 Chapter
11
Week
12 Chapter 12
Week 13 Chapter
13
Week 14 Chapter
14
Week 15 Final
Exam (Chapters 8-14)
** The instructor reserves the right to change
the syllabus at any time. You will be
notified of any changes. **