Marketing 131: Principles of Marketing

Textbook:

Louis E. Boone, David L. Kurtz
Contemporary Marketing (Audio Chapter Review CD-ROM and InfoTrac)
12th Edition ©2006
ISBN: 0324236735

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General Information:

There are three papers due. The student must answer case study questions.

Fifty percent of the final grade is the average grade for the three papers. They are equally weighted.

Plagiarizing will mean automatic failure of the course.

There are five objective question exams. Each exam is 25 questions plus a bonus question. Each exam covers 3-4 chapters of textbook material. There is no comprehensive midterm or final exam.

The exam grades are equally weighted and make up the remaining fifty percent of your grade.

Each exam is timed with severe overtime penalties. An open book is assumed.

There are no incomplete grades.

All work must be completed by the stated due date (see the Webstudy Timeline tab).