Course Title: Introduction to Business
Course Number: Management 121 Credits: 3
Pre or co requisite: English 101
Instructor: James Healey
Department of Marketing and Management
Office: B2-25E
Telephone: 215-751-8718
E-mail: jhealey@ccp.edu
Note: Internet students use internal WebStudy E-mail for contact.
Textbook: William M. Pride, Robert J. Hughes, and Jack R. Kapoor, Business,
9th edition, Houghton Mifflin Company,
Course Description: Management 121 introduces students to business activity and its role in the private enterprise system. The course gives an overview of economics, basic business principles, management, marketing,, finance, human resources, operations and production. It also introduces students to information systems, e-commerce, e-tailing, and other new business directions resulting from the Internet in todays technological advances. Globalization and international business are introduced to the student, as are studies of business ethics, and the role of social responsibility in the practice of business. An overview of entrepreneurship and intrapreneurship are also included.
Course Objectives:
To broaden the understanding the of the free enterprise system.
To examine how business operates in our modern political, social and economic environment.
To clarify the role of profits in our economic system.
To analyze the methods and procedures used in business to arrive at effective decisions by means of case solutions.
Timeline of Assignments:
Week 1 Introduction and Orientation
Week 2 The Environment of Business Chapters 1 and 2
Week 3 Global Business Trends Chapters 3 and 4
Week 4 Business Trends Chapter 5
Week 5 Business Trends Chapter 6
Week 6 Management and Organization Chapters 7 and 8
Week 7 Production Chapter 9
Week 8 Human Resources Chapters 10 and 11
Week 9 Human Resources Chapter 12
Week 10 Marketing Chapters 13 and 14
Week 11 Marketing Chapters 15 and 16
Week 12 Information and Decision Making Chapters 17 and 18
Week 13 Finance and Investment Chapters 19 and 20
Week 14 Securities Market Chapter 21
Week 15 Finals Week
Course Evaluation: This is a course that emphasizes reading and writing. Each week there are textbook assignments. Each week there are writing requirements. The most weight is given to case solutions in Week 5, 10 and 15 that are written in the textbox and submitted. Cases are judged on the description of the situation, the identification of the problem and the cogency of the reasoning supporting case recommendations. 60%
The next weighted element of course evaluation depends on a close reading of the assigned chapters in the text. A graded exam is given in the Weeks 4, 9, and 14 in order to measure that requirement. 30%
The final part of the grade is helped by participation throughout the course in the various online activities such as Forums, Internet Exercises and Practice Tests. 10%
WebStudy Navigation: Connect to the Internet and open a web browser.
Go to http://ccp.whyy.org.
Click on Username and enter in box.
Then enter password in box.
Click on drop-down menu in the upper right corner.
Click on Management 121
Click on the Timeline tab. This is the most important tab.
In order to submit a case, click on the case and then type or
copy and paste the answers into the text box. Select send to
Instructor and click Post it.
Special Needs: Any student requiring accessibility in order to complete this course will be accommodated by contacting the instructor.