Course Title: Principles of Marketing

Course Number: Marketing 131         Credits: 3

Pre- or Co requisite: MNGT 121

Instructor: James Healey

                 Community College of Philadelphia

                 Department of Marketing and Management

                 1700 Spring Garden Street

                 Philadelphia, PA 19130-3991

                 Office: B2-25E

                 Telephone: 215-751-8718

                 E-mail: jhealey@ccp.edu

                 Note: Internet Students use internal WebStudy E-mail for contact

Textbook: Basic Marketing: A Global-Managerial Approach, 16th edition, W.D. Perreault, Jr. and E.J. McCarthy ( published by McGraw-Hill/Irwin, Burr Ridge, Illinois, 

Course Description: Marketing 131 is an introduction to the critical aspects of product, price, promotion and distribution. The course is intended to familiarize the student with these key elements of marketing management and strategy.

Course Objectives: Students should be able to identify and explain and then apply the important concepts of marketing especially in case situations. This objective will be reached by textbook reading assignments, online exercises and the written analyses of the cases that follow those chapters. 

Timeline of Assignments:

                                         Week 1 – Introduction and Orientation

                                         Week 2 – Marketing’s Role – Chapters 1 and 2

                                         Week 3 – Segmentation, Positioning, and the Environment

                                                         Chapters 3 and 4

                                         Week 4 – Demographic and Behavioral Dimensions

                                                          Chapters 5 and 6

                                         Week 5 – Business Customers and Decisions

                                                           Chapters 7 and 8

                                         Week 6 – Product Planning for Goods and Services

                                                            Chapter 9

                                                                             Week 7 – New Product Development – Chapter 10

 

                                             Week 8 – Channels and Logistics – Chapters 11 and 12

                                             Week 9 – Retailers and Wholesalers – Chapter 13

                                             Week 10 – Promotion and Selling – Chapters 14 and 15

                                             Week 11 – Advertising – Chapter 16

                                             Week 12 – Price – Chapters 17 and 18

                                             Week 13 – Marketing Plans – Chapter 19

                                             Week 14 – Functional Links – Chapter 20

                                             Week 15 – Plans and Ethics – Chapters 21 and 22

Course Evaluation: This is a course that emphasizes reading and writing. Each week there are textbook reading assignments. Each week there are writing requirements. Most weight is given to case solutions in Weeks 5, 10 and 15 that are written into the textbox and submitted. Cases are judged on the description of the situation, the identification of the problem and the cogency of the reasoning supporting case recommendations. 60%

 

The next element of course evaluation depends on a close reading of the assigned chapters in the text. A graded exam is given in Weeks 4, 9. and 14 in order to measure that requirement. 30%

 

The final part of the grade is helped by participation in the various online activities. 10%

 

WebStudy Navigation: Connect to the Internet and open a web browser.

                                      Go to http://ccp.whyy.org.

                                      Click on Username and enter in box.

                                      Then enter Password in box.

                                      Click on drop-down menu in upper right  corner.

                                      Click on Marketing 131.

                                      Click on the Timeline tab. This is the most important tab.

                                      In order to submit a case, click on the case and then type or copy

                                      and paste the answer into the text box. Select send to instructor

                                      and click post it.

Special needs: Any student requiring accessibility in order to complete this course will be accommodated by contacting the instructor.