Course Title: Small Business Management
Course Number: MNGT 144 Credits: 3
Prerequisite:
MNGT 121
Instructor: James Healey
Department of Marketing and Management
Office: B2-25E
Telephone: 215-751-8718
E-mail: jhealey@ccp.edu
Note: Internet Students use internal WebStudy E-mail for contact.
Textbook: Kathleen R. Allen (2007), Growing and Managing a Small Business: An Entrepreneurial Perspective, 2nd ed. Houghton-Mifflin
Course Description: This course provides instruction in specific applications of management principles needed by owners and managers of small business enterprises. Student learn the impact of business planning, the environmental elements that surround small businesses, business processes, initiating and financing a business and the importance of small business to society. The course requires the development of a typical plan and related projects.
Course Objectives: This course is designed to be interactive, experiential, and pragmatic as well as conceptual and creative. The course will stress the following:
Timeline of Assignments:
Week 1 – Introduction and Orientation
Week 2 – Chapters 1& 2 – Entrepreneurship & Small Business
Week 3 – Chapters 3&4 –
Paths to Business Ownership
Week
4 – Chapters 5&6 – Paths to Business Ownership
Week 5 – Chapter 7 – Paths to Business Ownership
Week 6 – Chapter 8 – Planning and Organizing the Business
Week 7 – Chapter 9 – Planning and Organizing the Business
Week 8 – Chapter 10 – Planning and Organizing the Business
Week 9 – Chapters 11&12 – Marketing for Growth
Week 10 – Chapter 13 – Marketing for Growth
Week 11 – Chapters 14&15 – Designing and Managing
Week 12 – Chapter 16 – Financial Planning
Week 13 – Chapter 17 – Financial Planning
Week 14 – Chapter 18 – Financial Planning
Week 15 – Chapter 19&20 – Planning Change
Course Evaluation: This is a course
that emphasizes reading and writing. Each week there are textbook reading
assignments. Each week there are writing requirements. Most weight is given to case solutions in Weeks 5, 10 and 15 that are
written into the textbox and submitted. Cases are judged on the description
of the situation, the identification of the problem and the cogency of the
reasoning supporting case recommendations. 60%
The next element of course evaluation depends on a close reading of the assigned chapters in the text. A graded exam is given in Weeks 4, 9, and 14 in order to measure that requirement. 30%
The final part
of the grade is helped by participation
in the various online activities. 10%
WebStudy Navigation: Connect to the Internet and open a web browser.
Go to http://ccp.whyy.org.
Enter JID# for Username.
Then the word password for Password.
Click on drop-down menu in upper right corner.
Click on MNGT 144 Small Business Managememt
Click on the Timeline tab. This is the most important tab.
In order to submit a case, click on the case and then type or copy
and paste the answer into the text box. Select send to instructor
and click post it.
Special needs: Any student requiring accessibility in order to complete this course will be accommodated by contacting the instructor.